Intel: People Do Not Need High-Performance Graphics.
A highly-ranking executive of Intel Corp. said in an interview that the vast majority of customers hardly need high performance graphics. While it is clear that by far not everyone plays video games, the claim still reminds the phrase about 640 kilobytes of RAM being enough for everyone.
“When people think about graphics, they think about 3D war games and more realism. I'm not going to dismiss this, but (this market) attracts a relatively small amount of people. I think what a significant portion of consumers really want is media,” said Intel executive vice president Dadi Perlmutter, in an interview with Cnet News.com web-site.
The media is really what the vast majority of consumers want and need. They need decoding of highly-demanding Blu-ray (MPEG4-AVC, MPEG4-MVC, VC1) streams along with advanced playback of Adobe Flash 10.1 video, which is something Intel’s integrated graphics cannot provide. The biggest chipmaker admits that its chips do not offer certain multimedia functionality, however Intel does not seem to consider it a major drawback.
