Intel: consumers not bright enough for discussion
AMD WANT PEOPLE TO believe they care about battery life. Intel, however, want you to know it's all too complicated for mere mortal consumers.
AMD's senior vice president and chief marketing officer, Nigel Dessau, recently told the INQ he was well and truly fed up of not getting bang for his buck on notebook batteries, or, at the very least, getting as much battery juice as was estimated on the label.
It is a fair point. Currently punters looking to buy a laptop will get an estimate for battery life derived from the Mobile Mark benchmark test, which only takes a few basic productivity programmes into account, stressing the CPU all of five per cent.