IKEA unveils flat-pack bicycle, will go on sale this summer
Swedish self-assembly furniture giant IKEA has announced that it's about to enter the city bikes market with a new two-wheeler called Sladda (Swedish for "skid sideways" or "drifting"). In the UK the bicycle will be available for £450, or £350 for IKEA Family Card holders.
A unisex city bicycle with a belt drive instead of a chain, Sladda will be available in 26-inch and 28-inch versions. It was created in partnership with design studio Veryday, and is clearly aimed at casual cyclists. It will also be equipped with an automatic gear-changing system created by Bioshift.
"Sladda enables the user to replace the car and by doing so contributing to a more eco-friendly environment,” said Oskar Juhlin, director of industrial design at Veryday.
