How to build the next Google - by Google's head of business development
'How can we build the next Google?' is a common question at events and the question came up again at the conclusion of the StartUp Games, a business competition inspired by the 2012 Paralympics, in the heart of London's Tech City.
This time though, the person answering the question was someone from Google in the form of Debu Purkayastha, the man responsible for the company's acquistions and investments. Building a brand as successful as the one he works for comes down to two things, Purkayastha stressed.
"Externally you need to focus on addressing a real user need with a great product and internally you need to create a team which is a fun and part of a culture that fosters innovation". "Building a great team and company is a trite thing to say", Purkayastha admitted, "but I cannot emphasise enough how important it is.
