How Apple could exploit a forever-free iCloud
While Google and Microsoft are using large amounts of free cloud storage to sell inexpensive consumer notebooks, Apple has stood above the fray. But there's no reason Apple can't join in.
On Friday, Google announced that all Chromebooks purchased through Dec. 31 will be eligible for a free one-terabyte allowance to Google Drive for two years.
Although Google explained the promotion as "a bonus for the holiday season," the deal didn't originate with a Scrooge-style epiphany but from a business sensibility: Several Microsoft computer-making partners, notably Hewlett-Packard (HP), have taken to bundling free cloud storage with their Chromebook competitors.