Here's something Apple should spend some of that $65.8 billion cash reserve on
Apple is sitting on a massive cash reserve totalling $65.8 billion. Enough cash for the company to be able to operate until 2018 even if it decided to stop selling everything. So, what should Apple do with this cash? Put it all on red? Move its HQ to the moon? Buy us all (and I do mean all of us … everyone on the planet) a few beers? Or what peeling off a few bills and buy up a security firm and giving all Mac OS and iOS users access to free security tools?
See, Apple is facing a problem. A large proportion of users believe that Mac is invulnerable to malware and that security software is unnecessary, despite Apple making it clear that it supports neither view. Until now this hasn’t been a problem because hackers and scammers have been too busy hammering Windows users. But that’s changing, and criminal elements are now showing an interest in Mac OS X.
