HD DVD Future Continues To Be Unknown
Toshiba took a costly hit last week at CES when Time Warner took their partnership away from HD DVD to Blu-ray exclusively. This happened just when CES was about to take place, putting Toshiba in an awkward position. You see, Toshiba had invested a lot of capital promoting HD DVD at the world’s largest tradeshow, and all of those marketing dollars went from a serious campaign to a humorous irony with show attendees mocking HD DVD.
Naturally, despite media’s constant barrage of inquiries from Toshiba reps, they remained positive (not that they were going to criticize their own format and admit defeat), but their booth took on a new level of hustle bustle that we are sure had Toshiba reps working feverishly. It was an interesting sight to see, to say the least.
