Google wants your personal information

Google wants to accumulate so much personal information about its users. Google’s chief executive, Eric Schmidt, said the company is setting out to create the most comprehensive database of personal information ever assembled, one with the ability to tell people how to run their lives. But wait, is giving Google personal information more beneficial or more of a risk?

Schmidt envisaged a day when Google would be able to advise its users on everything from their career moves to how they should spend their free time, based on the collected queries they tap into Google.com.

Speaking at a conference organized by Google, Schmidt said: “We are very early in the total information we have within Google. We cannot even answer the most basic questions because we don’t know enough about you. The algorithms [software] will get better and we will get better at personalization.”