Google 'Good to Know' Campaign Touts Web Privacy, Security
Google (NASDAQ:GOOG) introduced its broadest play for Web security yet, launching its "Good to Know" advertising campaign to help educate consumers about how to protect themselves while surfing the Web.
Unveiled in the U.S. Jan. 17, the multimillion-dollar Good to Know initiative includes privacy and security tips, such as how to use two-step verification, how to lock a computer when it's in public but not in use, and how to make sure Website connections are secure via HTTPS encryption.
Google is also running ads in newspapers and magazines, online and in New York and Washington, D.C., subway stations. The move comes a week after Google launched its Search Plus Your World effort to personalize users' search results. The Electronic Privacy Information Center said Google was threatening user privacy with the feature, but the social search is more likely to infringe on antitrust rules by excluding results from Facebook and Twitter.
