Google Disavows Deep-Packet Inspection of Web Traffic

Google is seeking to draw clear distinctions between the methods it uses to target ad placements based on search queries and a controversial data-mining practice known as deep-packet inspection. The deep-packet technique gathers and stores information on an individual's Web-site visits and Internet usage without first obtaining the user's consent.

"One of our bedrock privacy principles is transparency, by which we mean that we are upfront with our users about what information we collect and how we use it so that they can make informed choices about their personal information," said Alan Davidson, director of public policy and government affairs at Google.