Five ways Apple's iPhone 6, iWatch launches may transform its business model
Apple's launch of the larger screen iPhone 6 and preview of iWatch or a similar wearable will aim to silence critics who contend the company's innovation has peaked, but may also transform the business model.
While Apple's powwow Tuesday will kick off the company's "Fab Fall" series of product launches---4.7-inch and 5.5-inch large screen iPhone 6 devices, a wearable and talk about the company's technology direction going forward. The sequel from Apple will revolve around the iPad and what analysts hope is an iTV.
The launches will set Apple up for the next few years and could fundamentally transform how the company makes money. Today, Apple is mostly a hardware company---even though app and music revenue tops $10 billion annually. In the future, Apple will have to be more about software and services. With more than half its revenue deriving from the iPhone, Apple will have to diversify elsewhere. This product cycle from Apple will go along way to diversifying sales.