File Trading, CD sales, and Consumer Anger
When the record industry talks about a 5% or 10% drop in sales rarely has the acts of a dissatisfied consumer been included in the blame game. This is partially understandable, because while consumer attitudes can be polled, translating that into effect on sales is something harder to quantitatively measure. Yet no one will argue that consumer dissatisfaction can have a powerful effect on sales. And what if we get to a point of consumer anger?
