In Facebook's quest to connect the world, app reaches emerging markets
Facebook is reaching out to emerging markets where it hasn't made much of an imprint -- and it's working.
The world's largest social network announced on Sunday that it has more than 100 million monthly users for its Facebook For Every Phone, a streamlined app for non-smartphones. The app was designed to work on more than 3,000 feature phones, which are low-end cell phones that don't have the compute power of smartphones.
"Today, millions of people in developing markets like India, Indonesia and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone," wrote Ran Makavy, Facebook growth manager in a blog post . "This is an important milestone for us. Facebook's mission is to make the world more open and connected, and Facebook For Every Phone enables people around the globe to connect to the people and things they care about most, no matter what kind of mobile device they use."
