Facebook's Plan to Make Apps Work Like Webpages Gathers Momentum
Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser.
According to Facebook’s Vijay Shankar, these companies have published over 3 billion “App Links” to the net, exposing what are essentially addresses for particular items and widgets that appear inside smartphone and tablet apps. Just as each page on the web has its own “URL,” each page inside an app can potentially have its own App Link. Using these links, apps can directly tie into each together. Click on a App Link inside a smartphone service like Spotify, and you can instantly open a particular page inside another app like Songkick.