Facebook's allure is its privacy
The secret of Facebook's success, and its future viability, hinges on how the social network site protects privacy, taming the anything-goes intrusiveness of what might as well be known as the World Wild Web.
Chris Kelly, Facebook's chief privacy officer, said users want greater control over who sees their personal information, rather than expecting total privacy, or anonymity, the concept underlying much of the legal thinking on privacy for more than a century.
"Privacy is beginning to transform from the classic 'right to be left alone' to this notion that 'I want control over my information'," Kelly said in an interview on the sidelines of a Fortune Magazine technology conference held here last week.
