Facebook Comments: The Death of Online Anonymity
Don't look now, but Facebook is spreading its kudzulike tendrils into yet another part of the Web: the comments field. Last week, the Uber Social Network introduced a free plug-in that replaces the software a site uses to manage its comments with one built by Facebook.
The implications of this are larger than they may appear. If widely adopted, Facebook Comments could kick online trolls to the curb while pounding yet another nail into the coffin of Web anonymity.
Log into a site that uses Facebook Comments and a few things happen. One is that you'll be able to use Facebook as a universal one-time log-in for any site that uses its plug-in -- no more logging in multiple times to different sites each day. Deux, your Facebook profile pic will appear alongside the comments -- in fact, the whole comments field will look like a chunk of Facebook has been plopped down at the end of each story. Trey, you'll see less spam, thanks to Facebook's built-in filters. Quatro, if you leave the "Post to Facebook" box checked, your pithy witticisms, incisive analysis, or (in my case) sophomoric jokes will also appear on your Facebook wall -- and any replies your friends make on your Facebook page will also appear under your comments on that third-party site.
