Do Identity-Theft Protection Services Work?
Todd Davis is best known as the CEO of identity-theft protection company LifeLock who used his own Social Security number in his company's advertising as a sign of his confidence in the service. In May, it was widely reported that Davis's identity had been stolen at least 13 times. The controversy over LifeLock's advertising ultimately cost the company $12 million in fines.
Granted, most of us won't plaster our Social Security numbers all over billboards. But real threats exist out there, and it is important to protect your identity. Are online identity-protection services worth the cost? Can you trust them? Are there more-effective ways to protect your personal information without the services of a specialized company? We did some digging, and here’s what we found.
