Color me stupid: A privacy nightmare in the making
It's not like the world needs another social network, yet we keep churning them out. The latest social media darling is named Color, a network designed for the "post-PC era." If you thought Facebook or MySpace was a privacy nightmare, you ain't seen nothing yet.
Color is a free iPhone or Android app that lets you share photos and videos with every Color user in the general vicinity, as well as comment on those shared by others. The app works only within a radius of approximately 150 feet, though, so whatever you're sharing isn't likely to surprise the folks you're sharing it with.
Color recently made a big splash, thanks in large part to $41 million in venture buck funding and its pedigree. It was co-founded by serial entrepreneur Bill Nguyen, a very sharp guy who launched the music sharing service LaLa, which got snapped up by Apple in 2009 and folded into its Ping social net.
