Broadband homes want faster, reliable Net
Source: CNet News
Households upgrading to broadband are still basing their decisions on practical necessities rather than a desire for splashy graphics and streaming videos, according to a new study.
In a survey of 525 U.S. broadband households, faster Net access and a freed phone line influenced consumers' decision to upgrade from their dial-up accounts significantly more than watching streaming video and downloading music. The study, conducted by market research firm Strategy Analytics, also showed that broadband households check e-mail and search for information more than access audio or video content.
"The broadband market today in the U.S. is still being driven heavily by access and basic features and availability rather than a move to what we've all been waiting for--where premium services and content would become more important," said James Penhune, a Strategy Analytics analyst.
