Brand owners rush for new EU Internet addresses
The European Union claimed success yesterday after tens of thousands of trademark owners and public institutions rushed to register “.eu” Internet addresses as the the first phase of the bloc’s domain indicator was launched.
The registration began at 11:00am (1000 GMT), and in the first 15 minutes more than 40,000 requests were received, roughly 40 per second, said the European Registry of Internet Domain Names (Eurid), a non-profit organisation appointed by the European Commission to manage requests.
In the first three hours nearly 100,000 requests were recorded.
