Bots now running the Internet with 61 percent of Web traffic

With much trepidation, I must report that there is a pretty good chance that half the visitors to this story will not be human.

According to a recent study by Incapsula, more than 61 percent of all Web traffic is now generated by bots, a 21 percent increase over 2012.

Much of this increase is due to "good bots," certified agents such as search engines and Web performance tools. These friendly bots saw their proportion of traffic increase from 20 percent to 31 percent. Incapsula believes that the growth of good bot traffic comes from increased activity of existing bots, as well as new online services, like search engine optimization.