BlackBerry suffering global slide as developing world shuns devices for low-cost Android phones
BlackBerry's troubles aren't limited to North America and Europe. Those in the developing world, which once embraced the fruit-themed devices, are also shifting away from the once-proud phone maker.
According to its latest 6-K filing with the U.S. Securities and Exchange Commission, BlackBerry described how the "intense competition" from the wider smartphone circle is impacting the company's finances, and that much of the decline it saw in the U.S. market is "now being experienced globally."
Developing markets, typically those in the Middle East, India, and Indonesia, where BlackBerry has typically seen strong success, are rejecting BlackBerry devices in favor of lower-cost Android-based devices. But also, the lack of available apps for the company's next-generation platform is also cited as a major reason why the firm has slid in the Western markets.