Skip to main content

Attack on Burger King underlines problems for a fast-growing advertising venue

posted onFebruary 25, 2013
by l33tdawg

While most Americans were winding up their holiday weekends last Monday, the phones at the Vancouver, British Columbia, headquarters of HootSuite, a social media management company, began to ring.

Burger King’s Twitter account had been hacked. Its logo had been replaced by a McDonald’s logo, and rogue announcements began to appear. One was that Burger King had been sold to a competitor; other posts are unprintable.

“Every time this happens, our sales phone lines light up,’’ said Ryan­ Holmes, chief executive of HootSuite, which provides management and security tools for Twitter accounts, including the ability to prevent someone from accessing an account. ‘‘For big brands, this is a huge liability,’’ he said, referring to the potential for being hacked.

Source

Tags

Twitter Security Industry News Burger King

You May Also Like

Recent News

Friday, November 8th

Friday, November 1st

Tuesday, July 9th

Wednesday, July 3rd

Friday, June 28th

Thursday, June 27th

Thursday, June 13th

Wednesday, June 12th

Tuesday, June 11th

Friday, June 7th