Apple's Schiller Defends iPhone App Approval Process

Apple (AAPL) is under fire from some developers for the way it vets applications that can be sold on its online App Store. Facebook developer Joe Hewitt goes so far as to say he's "philosophically opposed" to the very notion of a company deciding which applications can and can't be used on its hardware. The presence of "gatekeepers" in software development "sets a horrible precedent," he says.

But in his first extensive interview on the subject, Phil Schiller, Apple's senior vice-president for worldwide product marketing, outlines the many reasons Apple keeps close tabs on which applications can be downloaded onto the iPhone and iPod Touch. He also outlined ways the company is trying to become more flexible in its approval process. "We've built a store for the most part that people can trust," he says. "You and your family and friends can download applications from the store, and for the most part they do what you'd expect, and they get onto your phone, and you get billed appropriately, and it all just works."