Apple Watch Battery Life - "Charge Nightly"

“Bono really should ask Tim Cook about the Apple Watch’s battery life.” I tweeted that yesterday during the U2 frontman’s awkward vaudeville routine with Cook onstage Tuesday at Apple’s biggest event in years. We were clearly moments away from its end and we hadn’t been told how long the company’s first wearable will run on a single charge. Expected battery life was a glaring omission in an otherwise impressive parade of features and specs. And after ignoring it completely during the Apple Watch’s onstage debut, the company stalwartly refused comment on it during the device demos that followed.

There’s a good reason for that. Sources tell me that Apple isn’t yet happy with the watch’s battery life, which isn’t going to break any industry standards. “It’s about a day right now,” said one, adding that Apple is working on various modifications ahead of the device’s 2015 launch to improve it. Reached for comment, Apple spokeswoman Nat Kerris declined to provide an estimate on expected battery life, but said the company expects users will charge their Apple Watches once daily. “There’s a lot of new technology packed into Apple Watch and we think people will love using it throughout the day,” Kerris said. “We anticipate that people will charge nightly which is why we designed an innovative charging solution that combines our MagSafe technology and inductive charging.”