Apple sold 2 million iPhone 5 in first 24 hours, 'shattering' iPhone 4S record
Demand for Apple Inc's new smartphone, the iPhone 5, has exceeded initial supply, making it the fastest-selling iPhone ever and pushing the delivery date for some pre-orders to next month.
Apple said on Monday that pre-orders for the new mobile device surpassed 2 million in the first 24 hours. A majority of pre-ordered phones will be delivered as planned by September 21, but many will not be delivered until October, it said.
Pre-orders "have shattered the previous record held by iPhone 4S, and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. It is not unusual for Apple products to sell out the first day. Orders for the previous iPhone, the 4S, the last product the company introduced before the death of co-founder Steve Jobs, surpassed 1 million in the first 24 hours, beating Apple's previous one-day record of 600,000 sales for the iPhone 4.
