Apple Music's curated music discovery feature goes live for iOS 10 beta users
When it was first announced at this year's Worldwide Developers Conference in June, the My New Music Mix curated playlist was initially dubbed "Discovery Mix," but Apple has apparently decided to rebrand the offering.
Available in the For You section of the iOS Music app, My New Music Mix features 25 tracks selected every Friday based on a user's constantly changing sonic tastes. According to Apple Music global marketing chief Bozoma Saint John, the curated playlist lets users discover new artists and music from Apple Music's vast content library.
Apple Music competitor Spotify fields a similar service called "Discover Weekly," which provides listeners with a fresh tracklist generated each Monday. Like Apple Music, Spotify touts an advanced music curation protocol as one of its service's key features.
