Apple Finally Acquires the Mapping Knowledge It Urgently Needs
Very few events illustrate Apple’s outlook on the world more clearly than the failure of its Apple Maps, was enraged iPhone and iPad users around the world with the release of iOS 6.
Under Steve Jobs, Apple’s view of the world was that the company defined cool and excellence. As Jobs indicated time after time, if a product wasn’t from Apple, then it didn’t have either.
It was this extreme level of hubris that helped convince managers at Apple that the company could summarily dispose of Google, Inc. which had been providing mapping services for Apple, and simply strike out on its own. Apple did this of course because the company was outraged that Google had developed Android and worse, Android was selling well. Jobs, in his rage, declared that he could wage “Thermonuclear war” on Google
