Friday sees China begin to celebrate its New Year.
You might imagine that many brands would create cheery, uplifting communication to herald the Year of the Dog. Apple thought different. It released a long ad that puts tears before cheers.
Based on a true story, it tells the tale of a woman who's a conductor on one of the longest train routes in China -- Nanning to Harbin. It's a six-day journey. This means she rarely gets to see her young son, named Ding, during the New Year festivities.