Apple’s market share estimate falls by half
Internet metrics firm Net Applications has changed the way that it calculates the market share of operating systems and browsers, and the results have hit Apple hard.
The company is one of the key internet intelligence firms and had based its market share data on the number of hits it received on its 160 million-strong computer network. However, it decided that this approach was too US-centric and so changed the methodology.
“We have implemented retroactive country-level weighting in our reports. This means that we adjust our reports proportionally based on how much traffic we record from a country vs. how many internet users that country has,” said the company in a statement.
