Another DVD Format, but This One Says It’s Cheaper
No sooner has the battle for the next-generation high definition DVD format ended, with Blu-ray triumphing over HD DVD, than a new contender has emerged.
A new system that is incompatible with Blu-ray, called HD VMD, for versatile multilayer disc, is trying to find a niche. New Medium Enterprises, the London company behind HD VMD, says its system’s quality is equal to Blu-ray’s but it costs less. By undercutting the competition in production, replication and hardware costs, it thinks it can find a market among consumers with less disposable income, particularly outside the United States.