10 Reasons Why Apple's Lala Buy Could Bring Online Success
With the acquisition of Lala, Apple is moving into the online space that's dominated by Google, Microsoft, and others. As concerning as that might be for some, there's a great opportunity for Apple to not only make a mark online, but to be successful, as well.
Apple's successes in the hardware and software space is well known and often discussed. But in an acquisition of music-streaming service Lala, the company has done something that many folks thought it wouldn't: it has silently moved into the online space. Admittedly, it's a small first step. Lala doesn't have the following that Pandora or Rhapsody do. The site is probably known to very few people outside main tech circles. It just doesn't have the "household name" that some of its competitors do.
But that's not the real story today. The real story of Apple's acquisition of Lala, which the company confirmed on Dec. 4, starts with Apple. The hardwarecompany that has stayed true to its roots is now branching out of its comfort zone to engage other, prominent companies on the Web. Of course, Lala might become an important component in Apple's hardware strategy. But it's now an important component in its Web strategy. That's why we need to evaluate Apple as an online company. Can it attract more users? Can it be successful?
