Why should you trust Google, Facebook more than the NSA?
"We want to be really, really clear that whenever you give us information, we're going to take it."
These aren't the words of some suede-shoed government spy, trying to put an honest face on an inherently sneaky job.
No, these were uttered by Erin Egan, Facebook's chief investigations officer -- I am sorry, Facebook's chief privacy officer -- on introducing yet more (and allegedly clearer) elucidations of the company's legendarily clear privacy policy. Facebook intends to make more use of facial recognition technology in order to, well, identify you better. (For itself and therefore advertisers.)