Stop me if you've heard this before. You text a friend to finalize plans, anxiously awaiting their reply, only to get a message from them on Snapchat to say your latest story was hilarious. So, you move the conversation over to Snapchat, decide to meet up at 10:30, but then you close the app and can't remember if you agreed on meeting at Hannegan's or that poppin' new brewery downtown. You can't go back and look at the message since Snapchat messages have a short shelf life, so you send a text, but your friend has already proven to be an unreliable texter. You'd be lucky if they got back to you by midnight.
All of this illustrates a plain truth. There are just too many messaging apps. As conversations can bounce between Snapchat, iMessage, Skype, Instagram, Twitter, and Hangouts/Allo or whatever Google's latest attempt at messaging is, they're rendered confusing and unsearchable. We could stick to SMS, but it's pretty limited compared to other options, and it has some security holes. Rather than just chugging along with a dozen chat apps, letting your notifications pile up, it's time to pick one messaging app and get all of your friends on board. That way, everyone can just pick up their phones and shoot a message to anyone without hesitation.