24-hour video game channel set to launch
Source: CNN.com
Getting video game players off their computers is no easy task, but the people behind a new television network are hoping to do just that.
G4, an all-video-game TV network, is set to launch on April 24 to capitalize on the country's growing fascination with gaming. The timing seems especially opportune in light of the ongoing three-way battle between Microsoft, Sony and Nintendo for video game console sales.
So with 145 million people in the United States spending more than $9 billion on video gaming last year, according to the Interactive Digital Software Association -- and that big number includes arcade traffic, game sales and so on -- can G4 convince gamers to put down their controllers and pick up their remotes?
"It's the fastest growing entertainment form, any way you look at it," says Charles Hirschhorn, founder and CEO of G4 Media. "It's sort of our unique opportunity to present a channel to an industry we think deserves a channel."
