AMD Announces Major Design Win With Sony PS4
Yesterday, Sony gave a sneak-peek at its next-generation PlayStation®4 (PS4™) game console coming later this year and, here at AMD, we couldn’t be more excited. Bringing a supercharged PC architecture that combines next-gen hardware, software, and the fastest game network in the world. Oh, and this is all powered by a semi-custom designed AMD accelerated processing unit (APU) jointly developed in coordination with Sony!
In fact, the PS4 is the first announced design win based on semi-custom AMD APUs. This further demonstrates our commitment to take AMD technology into adjacent high growth markets as we diversify beyond the PC.
What exactly is a semi-custom APU? Let me elaborate:
At the most basic level, an APU is a single chip that combines general-purpose x86 central processing unit (CPU) cores with a graphics processing unit (GPU) and a variety of system elements, including memory controllers, specialized video decoders, display outputs, etc. Our semi-custom solutions take the same treasure trove of graphics; compute and multi-media IP found in our APUs, and customize them for customers who have a very specific high-volume product that could benefit from AMD’s leading-edge technologies.