New Mozilla Browser Add-On Visualizes Who Is Tracking You Online
In the hour that Mozilla CEO Gary Kovacs lets his 9-year-old daughter surf the web every day, her wanderings have been tracked by dozens of sites.
To some degree, it's to be expected. Tracking our online behavior is big business. The revenues involved in the top online tracking companies in the space is over $39 billion, Kovacs says. It's not something that will be slowing any time soon.