How to Watch Apple’s iPhone 15 Launch, and What to Expect
It's Apple season once again. We can always count on Apple to announce the newest iPhone model in September. This year’s event is almost upon us, and the company is expected to unveil its lineup of iPhone 15 models, as well as at least a couple of new Apple Watches during a livestreamed showcase this week. We should also see some announcements on software and services, and maybe even some other hardware accessories and tidbits.
The event starts Tuesday, September 12, at 10 am Pacific time, 1 pm Eastern. You can watch it live right here on this page, or on Apple’s events website and the company’s YouTube channel. You can also view it on any Apple TV or streaming box—just go into the Apple TV+ app to find the livestream. When you open the app on Tuesday morning, the event should be displayed prominently right at the top of the page. This method works even if you don’t subscribe to Apple’s streaming service.
Apple has been doing these September events consistently for a decade now, ever since it launched the iPhone 5 in 2012. By now, they are smooth and polished—and prerecorded—showcases that prep the Apple faithful for the company’s slate of fall releases. That consistency has also made the announcements easier to predict. As with every one of these streaming infomercials, rumors and leaks have already spilled the beans on what’s likely to be announced.
