Data Brokers Are a Threat to Democracy

You’ve probably never heard of Acxiom, but it likely knows you: The Arkansas firm claims to have data on 2.5 billion people around the world. And in the US, if someone’s interested in that information, there are virtually no restrictions on their ability to buy and then use it.

Enter the data brokerage industry, the multibillion dollar economy of selling consumers’ and citizens’ intimate details. Much of the privacy discourse has rightly pointed fingers at Facebook, Twitter, YouTube, and TikTok, which collect users’ information directly. But a far broader ecosystem of buying up, licensing, selling, and sharing data exists around those platforms. Data brokerage firms are middlemen of surveillance capitalism—purchasing, aggregating, and repackaging data from a variety of other companies, all with the aim of selling or further distributing it.

Data brokerage is a threat to democracy. Without robust national privacy safeguards, entire databases of citizen information are ready for purchase, whether to predatory loan companies, law enforcement agencies, or even malicious foreign actors. Federal privacy bills that don’t give sufficient attention to data brokerage will therefore fail to tackle an enormous portion of the data surveillance economy, and will leave civil rights, national security, and public-private boundaries vulnerable in the process.