In the Next Mobile Economy everyone needs a new game plan
In 2016, for the first time, more people around the world accessed the Internet from their mobile devices than from desktop. The change is even more stark in some markets, like China, where consumers spend 72.6 percent of their time on mobile devices versus 27.4 percent on desktop.
Mobile isn’t just the center of consumer activity though, it is also increasingly where work is being done; it is now possible to ditch your laptop and do all your work on a single device. Already, some 50-60 percent of full-time employees are not at their desks. Mobile connectivity also coincides with an increased reliance on contract workers who can jump in on projects and contribute to more of a dynamic and agile approach to work. Currently, some 62 percent of companies use flexible workers, like freelancers, temps and agency workers. A recent survey showed 72 percent of executives thought that the need for mobile employees will increase within the next two to three years.
Mobile technology itself is also changing. Some IoT devices don’t send data to the cloud but collect and analyze data themselves. While cloud computing has defined the last decade of innovation, now “fog” computing in which there is intelligence on edge devices is a new paradigm. It is not an exaggeration to say that mobile is now the vortex of business evolution or what Samsung calls the Next Mobile Economy.