Windows Market Share Persists, Despite Apple's Marketing Glitz
It's a widely accepted fact that Apple is a master of marketing, while Microsoft is a walking disaster when it comes to the business of branding and getting people to buy its products.
Just look at the different approaches the two companies take when it comes to naming their operating systems: Apple markets versions of OS X with punchy, red blooded names like "Leopard," "Panther" and "Tiger," while Microsoft gives Windows rather effete monikers like ME, XP and Vista.
John Tantillo, TV's "Marketing Doctor," posits on his blog that Apple is a brand Winner, and Microsoft is a brand Loser, pointing out that Apple recently reported a profit of $1.6 billion in the last quarter ending December 27, while Microsoft reported earnings problems and layoffs. Apple's marketing excellence will stand it in good stead in the current downturn, he said. "Even in the most hostile economies, real marketing can mean the difference between profit and loss," was the Tantillo takeaway.
