Will Google’s research-grade fitness band be its biomed breakthrough?
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It's hard not to view Google as an 800-pound gorilla, beating competitors at every turn thanks to its vast mountains of cash and engineering talent. But there's one field where the Mountain View-based search giant has frequently stumbled: repeated attempts to build a foothold in the biomedical realm have either failed or not borne fruit yet. Now it's trying again.
Earlier today, Bloomberg Business reported that Google is developing what it calls a "health-tracking wristband"—in other words, a fitness band. But this one isn't going to be marketed at the general public. Nope, Google's aiming for the academic crowd, and wants the device to be used in clinical research. Based on Google's history, should we expect it to catch on?
