Wi-Fi Alliance ushers in new era of intrusive apps
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A lack of connectivity options in devices like smartphones is clearly what stops location-based advertising from being the saviour of physical retailing.
That, or something like it, seems to be behind the Wi-Fi Alliance's “Wi-Fi Aware” project, announced at CES in January and now launching its product certification program.
Today, a phone will likely offer multiple methods of mobile connectivity and Wi-Fi, Bluetooth (with Bluetooth LE for beaconing) and NFC.
