UK cookie law causing confusion and uncertainty survey says

A survey by London-based Econsultancy of 739 European companies found that with only two months to go before a new UK cookie law begins governing the way website owners handle cookies, many digital marketing professionals say they do not have a clear understanding of how to implement it.  

While many have read the guidance from the Information Commissioners Office (ICO) and slightly more than half the respondents had performed an audit of cookie usage in preparation for the change, only 44% said they understood which cookies were “strictly necessary” under the terms of the law, and only 39% claimed to have a clear understanding of the user interface options available to receive user consent.