Spam similarity forces IT services firm to change name
Credit:
http://xwl.co.nz/index.php/news/
The Wellington-based IT services firm Xannax has changed its name to XWL, due to the similarity with the word “Xanax”; the name for an antidepressant drug commonly sold over the internet and often hawked by spammers.
In a statement announcing the change, XWL business development manager Andrew Thompson-Davies says, “When we originally came up with the name Xannax, to us it was simply a catchy palindrome that stood out a bit from the crowd with, we thought, no real-world associations or connotations.
“But move ahead a decade or so, and we discover that the word xannax is now being treated as a spam keyword by the world’s spam filtering systems.
