Sorry, Apple. Turns Out Designers Don’t Use iPads
In between announcing a Hermès-branded Apple Watch and another incremental improvement to the iPhone during its big event in San Francisco this week, Apple snuck in an Adobe demo. It came during presentation of the iPad Pro, and showed some of the ways digital creators will be able to do even more with their tablet. Hint: it involves using software like Adobe’s new CC brainstorming tool.
That’s definitely a great way to use a 12.9-inch iPad, except for one thing: 64 percent of designers don’t brainstorm with software. They do it with pen and paper.
That numerical nugget is one of many Khoi Vinh unearthed in a survey this summer. (Vinh, a graphic and interaction designer, was the design director at The New York Times and is now the principal designer at Adobe.) “The Tools Designers Are Using Today” looks at the preferred tools and software designers use during six major creation-related tasks: brainstorming, wireframing, interface design, prototyping, project management, version control, and file management.
