Samsung’s New 4K TVs Are Here, and They’re Gorgeous
Grab the popcorn, folks. There are some mighty interesting developments going on in TV land.
After decades of Japanese dominance, the top of the TV market is a battle royale between South Korean and Chinese brands. The shift to 4K is in its early stages, and along with it, we’ll also see a transformation in smart platforms, content delivery, and how commercials work. OLED TVs are getting cheaper, and 1080p TVs are practically free.
Perhaps most importantly, the sets themselves are getting more and more stunning. Samsung, still the global market-share leader in the TV industry, launched its new SUHD TVs today. “SUHD” is the company’s code name for its quantum-dot-enhanced 4K TV lineup, its first collection of sets to run a new Tizen-based operating system for its smart ecosystem. It’s not just one TV, it’s a slew of tiered models—a sign that Samsung (and the rest of the industry) is betting heavily on 4K momentum this year. The top-end SUHD models are very very nice. The top-end models are also very very expensive.
