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RIM to cut prices on BlackBerry PlayBooks
After a disastrous first few months, Research In Motion's PlayBook tablet will get a price cut.
During the company's second-quarter earnings call today, RIM Co-Chief Executive Mike Lazaridis said the company would start up several programs to drive PlayBook sales, including an incentive program for businesses, as well as rebates and deals for existing BlackBerry customers. Lazaridis didn't spell out how much of a discount the company would be offering.
RIM is looking to drive demand for the tablets after an extremely weak start. The company reported shipping only 200,000 PlayBooks in the fiscal second quarter, less than half of the 490,000 tablets analysts had expected. That itself was a weak number.