Like any classic hustle, phishing has staying power. The fake emails and texts that lure you into a digital con—Free cruise! Act now!—may not comprise a very technical hack, but the attackers behind them still put a lot of resources and expertise into giving their cons as much authenticity as possible.
That’s what makes it so difficult to protect yourself against phishing. You know not to click links in shady emails. You know to think twice before clicking any link in any email. (Right?) The same goes for downloading attachments and putting your personal information or login credentials into any form that you have any reason not to trust. And yet! Phishers can just needle you forever, waiting for that one moment when you finally slip up. If you do, you instantly subject yourself to any number of unfortunate consequences, whether it's identity theft, fraud, or malware that runs rampant on your device.