Pebble CEO hints at how next smartwatch will battle Apple, Google and others
Pebble may be an old hand at the smartwatch game, but it still has a lot to prove.
The Pebble Steel was CNET's favorite smartwatch of 2014, but with the upcoming Apple Watch, new Android Wear watches and tons of newcomers like Swatch entering the fray, the startup will have a tougher time standing out. Those heightened competitive pressures underscore the increasingly crowded area of wearable devices -- an area that consumers have yet to warm up to.
But things may change with Apple Watch. Katy Huberty, an analyst with Morgan Stanley, believes Apple will sell 30 million units this year. Its popularity could amp up the awareness level of wearables, which Analysis Mason sees turning into a $22.9 billion market by 2020.
